These days, just about every agent has their own website. For the most part, they are all more or less the same, and it’s getting harder and harder to make them stand out from the crowd. They’ve all got blogs and neighborhood guides and mortgage calculators. Visitors can expect to get pretty much the same info from every site they visit. So how can agents make their sites unique? One way is this new mortgage pre-qualification plug-in. It’s free and simple to install. Now, when prospective buyers visit your website, they can do more than just browse for homes. They can actually reach out directly to a lender and begin the process of securing financing.
This is also great tool for helping agents filter Internet-generated leads. It seems intuitive that anyone who goes to the trouble of seeking pre-qualification is a relatively serious buyer, and therefore deserve priority.