First-time buyers hardest hit when it comes to low inventory

First-time buyers hardest hit when it comes to low inventory

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We often hear about the burden of low inventory, but who does it actually affect and how exactly does it effect them? Those are the answers Trulia Chief Economist Ralph McLaughlin sought to answer in the latest Trulia Inventory and Price Watch report.

According to McLaughlin’s findings, the 20 percent dip in for-sale listings over the past five years mainly impacts first-time buyers searching for a starter home and current homeowners looking for a trade-up property …

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Tick tock: Can this generation’s real estate agents prove their worth?

Tick tock: Can this generation’s real estate agents prove their worth?

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A friend of mine just sold his company in the Valley and is dabbling in venture capital investing. He explained to me how tech will soon eliminate agents. Convincing him otherwise required a couple of cocktails and a description of the unpredictability and vast idiosyncrasies of the transaction, and the defensible relationships between consumers and one million-plus agents. He conceded. Agents will survive for one last generation before software proves its superiority. …

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The Realtor’s epic guide to the ultimate Facebook business page

The Realtor’s epic guide to the ultimate Facebook business page

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Are you still using your personal Facebook page to promote your real estate business? Besides making you look like an amateur, relying on your personal profile to market yourself and your services means missing out on some crucial benefits. A Facebook business page provides a platform to share your story, connect with people in your target audience and post content that builds your authority …

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A rookie agent shares what he’s learned so far

A rookie agent shares what he’s learned so far

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Robert Hughes, real estate salesperson with Meier Real Estate, quickly learned that real estate is anything but simple. It takes motivation, dedication and a lot of legwork to succeed in this industry. Know your inventory, take charge of your schedule and be confident enough to help clients differentiate their wants from their needs when helping them find a home …

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How to easily automate different parts of your business

How to easily automate different parts of your business

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Adam DuVander, a marketing developer at Zapier, loves application programming interfaces (APIs) and he wants everyone to know it. With Zapier, users learn how to automate different parts of their business without writing complicated code. During Adam’s session participants will create their own custom project, which they can take back to the office for real world application …

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NAR: Sellers aren’t selling, renter confidence continues to dip due to financial fears

NAR: Sellers aren’t selling, renter confidence continues to dip due to financial fears

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According to the National Association of Realtors Housing Opportunities and Market Experience Survey (NAR HOME), the solution to low inventory woes may not come from robust housing starts or flipping single-family rentals into owner-occupied homes again. It may come from the 71 percent of homeowners who feel it’s a “good time to sell” their home — opening up a wealth of new listings …

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