Daily Archives: June 6, 2017

MLSs fight agent apathy with new marketing campaign

MLSs fight agent apathy with new marketing campaign

By | Inman | No Comments

MLSs have an image problem. The “death of the MLS” has been predicted so often over the years that it may be tempting to laugh off the idea of their demise. But it’s one that won’t die and became especially serious in 2013 when a group of big brokers decided it was time to issue a wake-up call to the MLSs that their subscriber dues support …

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Special Report: The art of handling objections in real estate

Special Report: The art of handling objections in real estate

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“Why should I pay that commission?” “I was hoping to sell my house for more.” “We want to go FSBO.” Agents may find themselves knocking down these statements like devilish pop-ups in an intense game of Whac-A-Mole. Objections are a part of any sales process, but the job of a real estate professional to advise, guide and work with clients over a long period of time on such a monumental transaction requires the highest level of communication finesse. …

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