Redfin expands 1% listing fee to San Diego

By May 12, 2017 Inman No Comments

Somewhat oddly, the top dog of a brokerage known for offering commission savings to homebuyers has called the practice irrational in the past.

But the opposite is true when it comes to homesellers, he says.

While Redfin’s buyer rebates haven’t proved to be a business magnet, the brokerage appears to have landed on a pricing sweet spot with sellers, as the brokerage’s 1 percent listing fee has shown early signs of success.

In test trials, Redfin found that keeping the full buy-side commission — rather than refunding a portion of it– did not reduce demand for its services from bu...

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